Can you distribute?

I came across the above tweet this week and it's been stuck in the back of my mind.

I think so many budding entrepreneurs miss this, and it's critical.

There is a line in the book, The E-Myth (a must read if you're an entrepreneur) where Michael Gerber sums up people who decide to go into business: "They have an entrepreneurial seizure"

So many people head into business because they can execute and "do the thing". But that's half the story.

If you can't reach people, and get your "thing" to the world, it'll go nowhere.