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Half Business. Half AI. All Mischief.

Let’s be real — you’ve already asked an AI to write a sales email, summarize a meeting, or name your dog. So why not get really good at it?

I break down how founders, marketers, creators, and solo operators are actually using tools like ChatGPT, Claude, and Midjourney to automate the boring, scale the brilliant, and make more money with less effort.

No fluff. No jargon. Just actionable ideas, spicy prompts, and the occasional meme.

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Featured issues

Shawn Jooste
Shawn Jooste

I Tried Building an App with AI – Here’s What Actually Happened

I Tried Building an App with AI – Here’s What Actually Happened

I’ve been on the AI bandwagon since day one. Text generation? Obsessed. Image generation? Wildly impressive. AI voice tools? Creepy good. But for some reason, I never actually got around to using AI for what a lot of people…

Shawn Jooste
Shawn Jooste

Growth and Systems

Growth and Systems

One of the more challenging parts of building a business, especially a tech business has been getting the right systems in place. I've played with dozens of systems, platforms and tools looking for the single pane of glass…

Shawn Jooste
Shawn Jooste

The accidental ISP

The accidental ISP

Rocking came about in a rather unexpected way. Back in the day I was running a little business, focused on tech support. Of course, you get dragged into all kinds of other bits and pieces. Connectivity was one of the…

Shawn Jooste
Shawn Jooste

The impact Deepseek is having on the AI market

The impact Deepseek is having on the AI market

Chinese AI startup DeepSeek shocked markets by developing an AI model matching U.S. leaders' performance for just $6M versus billions. Nvidia lost $600B in value as investors questioned high AI spending, while U.S.-China tech competition intensified.

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